So spoiler allert: I never worked at Buzzfeed. In fact I rarely watch buzzfeed anymore. Except for Buzzfeed Unsolved and Worth it. They are quality videos.
What I want to talk about is the creative ways which these content creators are marketing themselves after leaving the company. As part of my assignment for Digital Marketing I am planning to create a short ‘Who am I’ type video.
After trying to think of any creative video ideas to make me not seem like a general run of the mill white girl, I stumbled across two incredible videos for past Buzzfeed creators.
Michelle Khare posted this video 4 days ago. It starts off with your typical Marvel credits and the opening lines “I will always have respect for where I came from. But some battles, you have to face alone...” she says, before proceeding to bury a guy’s body. This video is both brilliant as it captures the attention of audiences right off the bat as well as creating an awesome introductory video for Michelle and the new direction of her private YouTube channel. Its almost like a mini movie trailer.
With 1,818,290 views (at the time of writing this) it looks like she will be doing pretty well for herself.
The other ‘Why I left Buzzfeed’ video that is both creative and tells a story of where they plan to take their channel is Chris Reinacher.
While it is a lot longer than Michelle’s and begins like most ‘Why I left Buzzfeed’ videos, his wit and film making experience shows in the use of a single shot video, with set changes, props and extras. It’s pretty brilliant and unique. From its post on April 19, the video has gained 3,205,717 views. Not too shabby at all!
So what makes a good self promotional video?
When looking for 1 min videos ‘about me’ there are a lot of terrible content you need to look through before you find a quality one. I sat through the good, the bad and the ugly and think that I have a solid knowledge on what to add to your 1 min video. So what makes a good ‘About me’ video?
- Make it short and sweet
No one likes to sit through a 10 min video where a person talks about themselves. If it’s over a min its too long. Imagine if you are giving this to a potential employer, they don’t have the time or patience to sit through a video that has little to no relevance for themselves. After all most videos steadily lose viewers once “play” is clicked, with an average 10.39% of viewers clicking away after ten seconds and 53.56% leaving after one minute.
2. Have a clear message
Don’t go waffling on about irrelevant things, like that time your dog did that funny thing. No offence, no body cares. If they’ve clicked on your video they want to know 3 things:
- Your Name
- A SHORT bit about yourself
- What you look like
Anything else isn’t really necessary. In fact it could get boring. Add a joke or something to make you stand out but nothing that will waffle on for ages.
3. Grab attention
As I said before, people don’t have the time or patience to wait around for you to get to your point. You’ve got to capture their attention early to keep them engaged. The brilliant thing about YouTube ads is its forced marketers to find creative ways to engage consumers from the minuet it starts. No longer do you wait for the 20 second add on TV to get to the punch line.
So how do you do this?
Think about awesome ads you’ve seen that have kept you watching. Like the Pepsi Max ‘Love Hurts’ video. It’s so unexpected that you keep watching even when you could skip it.
Self promotion videos are terrifying. At least for me. However, it should help to stand out from other potential employees when looking for a job.
So what are your thoughts?
Are self promotion videos interesting enough to catch a potential employees attention?
What about Michelle and Chris’ change of the ‘Why I left Buzzfeed’ formula? Does it engage you more than other videos of the same title?
Let me know in the comments down below!