If you ever wanted you or your brand to be famous and noticed, going viral is the way to be seen. In the era of Instagram and YouTube having a video go viral can skyrocket you to instant fame, however fleeting it may be.
Videos go viral through sharing. Social sharing gives your content a completely new audience of people who were recommended or tagged in it by a friend. This ‘Damn Daniel’ happened all by itself? Originally posted on Twitter, the short video was retweeted 230,000 times in the first few days.
Importance of viral videos
Going viral can help to skyrocket a marketers and brand’s message to their consumers. However, this can be a risky move. Once viral your name and brand are synonymous with whatever ideas and perceptions the general public and consumers assign to it.
This can go two ways, either your video goes well and is shared because it is well received and beloved by many or it could be shared as a mockery. Let’s take a look at some of these ads and brands.
Dumb Ways to Die
The one campaign which has become an iconic piece of Melbournian brilliance, is ‘Dumb ways to Die’. This masterpiece turns a rather boring topic of public safety into an ear worm which you can’t help but remember as you pass the giant posters at Flinder’s Street Station.
This video, created by McCann, now has over 100 million views on Youtube and 4.8 million shares. It is the third most shared ad of all time which has spawned app games and global parodies.
Viral ads can help a brand enter the 21st century. Or, in Old Spices case, provide a completely new look and perception. This ad remains one of my personal favourites as it have everything a random viral ad could want. A good looking guy, a far fetched story line, witty imagery and transitions and a completely random ending.
Hovering Art Director
While it may not be a viral hit yet, Adobe has released a hilarious new ad. While I usually can’t wait to skip YouTube ads, Adobe caught my eye this week, and I’ve now searched and watched all released versions. This may be because I am a Design student and the ad is most likely being directed at me by google analytics, but I must say; I’m impressed.
The viewers follow along as the designer uses Adobe Stock to keep up with the art director’s endless requests in real time, including adding ‘millennial friendly’ kittens, a metro ginger beard, a bear Casanova, and an epic volcanic explosion.
So do you want your video to go viral?
- Your brand owns more revenue (More traffic, more profit, more ROIs)
- Boost consumer perspective (Funny, Witty, relatable)
- Consumers can change their perspective of a brand
- Negative attention can cause partners and affiliates to distance themselves from a brand
- Can become a joke, meme, parody of itself (Pepsi anyone?)
So what are your thoughts on going viral?
Do you think it is necessary or beneficial for brand videos ads to get this type of fame?
What are some of your favourite ads?
Let me know in the comments below!