We all know and depend on the search engine to help us in our day to day life, and sometime as the lazy individuals we are, having a personal assistant sounds like a dream.
Introducing Google Home: a voice-activated speaker powered by Google Assistant. You ask it questions and tell it what to do. Its basically Google in your home. All you have to do is say “Ok, Google” and give it your command.
While this new technology sounds cool and all, some early adopters are finding that it provides more information than they wanted.
“Good Morning Sir. The time is 7:21 am. The weather in Melbourne is 26 degrees and sunny. You may want some sunscreen. Today at 9:00am you have a 3K run … By the way, Disney’s live-action Beauty and the Beast opens today.”
For a device that is supposed to be your personal assistant, the last thing you want over your morning coffee is some unsolicited advertising. I don’t know about you, but Youtube Ads are bad enough.
It’s unknown if this is a permanent feature of the Google Home or a one off trial of paid advertising. This brings me to the idea of forced advertising.
Google are very creative in their wording. “This isn’t an ad,” a Google spokesperson told Search Engine Land, “the beauty in the Assistant is that it invites our partners to be our guest and share their tales.”